How to Track AI Traffic in GA4 (ChatGPT, Perplexity & More)
AI assistants like ChatGPT and Perplexity are sending real traffic to your site — but GA4 doesn't label it automatically. Here's how to find and measure it.
Thomas VJune 15Authors
Thomas V
Founder of Perch Analytics
Thomas builds tools for marketers and agencies. Perch Analytics started as his own solution to managing GA4 across a portfolio of sites — no enterprise budget, no data engineering team required.
Most recent articles by Thomas V
Thomas VJune 15Google Analytics 4 Multi-Property Dashboard: What's Missing and How to Fix It
GA4 is powerful for a single property — but managing five or ten properties means constant tab-switching. Here's what's missing and the fastest way to solve it.
Thomas VJune 12Best GA4 Dashboard Tools for Agencies in 2026
We compared the top GA4 multi-property dashboard tools for digital agencies — covering setup time, cost, data freshness, and client reporting features.
Thomas VJune 10Looker Studio vs Perch Analytics for Multi-Site GA4 Reporting
Looker Studio is free and flexible. Perch Analytics is fast and zero-setup. We break down exactly when to use each for managing multiple GA4 properties.
Thomas VJune 8Managing Multiple Google Analytics Properties: The Agency Workflow
If you manage GA4 for more than two clients, your workflow probably has serious gaps. Here's the system we use to track all properties without losing your mind.
Thomas VJune 5How to See All Your GA4 Properties in One Place
GA4 makes you open a separate view for every property you manage. Here are three methods to consolidate your analytics — from free workarounds to purpose-built tools.
Thomas VJune 3GA4 Multi-Property Reporting: A Step-by-Step Tutorial
A practical walkthrough of every method GA4 offers for cross-property reporting — roll-up properties, Looker Studio, the API, and dashboard aggregators.
Thomas VJune 1How to Track Realtime Users Across Multiple Websites in GA4
Watching one GA4 realtime report is easy. Watching all your properties at once is surprisingly hard. Here's every option, from roll-up properties to third-party dashboards.
Thomas VMay 28Google Search Console and GA4 Side by Side: The Complete Guide
GA4 tells you what users do on your site. Search Console tells you how they found it. Here's how to use both together — and why the gap between them matters.
Thomas VMay 25GA4 Engagement Rate Explained: What It Means and Why It Matters
GA4 replaced bounce rate with engagement rate — but most people aren't using it correctly. Here's what engagement rate actually measures and how to benchmark it.
Thomas VMay 20Average Session Duration in GA4 vs Universal Analytics: What Changed
Your session duration numbers look completely different in GA4 than they did in Universal Analytics. Here's why — and which number you should actually be tracking.
Thomas VMay 15The GA4 Reporting Stack for Freelance Marketers
The tools and workflow a solo marketer needs to deliver professional GA4 reports across multiple client sites — without enterprise budgets or a dev team.
Thomas VMay 10How to Present GA4 Data to Clients (Without Losing Them at Slide 2)
Most GA4 reports confuse clients more than they inform them. Here's a framework for translating analytics into business outcomes your clients actually care about.
Thomas VMay 5